Miu miu magic spells

    Miu Miu´s—Magic spells

    28 November 2012

    by Aimee Reis

    Hot fashion spot New York! Miu Miu premiered “The Woman Dress” directed by Italian filmmaker Giada Colagrande during New York Fashion Week. This night fashion insiders headed from one party to the other, since the whole city was in party fever.

    FILM MEETS FASHION

    The short film, starring Italian actress Maya Sansa, is the brand’s third installment in its Women’s Tales series which explores and celebrates women’s love affair with MIU MIU. The film transforms sunglasses from simple props to objects playing a key role in the story. Vocabulary as spells, witched and potions become a primary role in this film, were the cult sunglasses become a shield with the mission to protect the characters of the film. Magic is also the geometrical silhouette carved from one single piece of steel and the golden frame. Tradition and craftsmanship is the core of MIU MIU`s philosophy and so the sunglasses are exclusively produced in Italy. The new Miu Miu Cult Sunglasses Collection featured in the film will be available on miumiu.com and selected stores worldwide by the end of May.

    “The Woman Dress” features three elegant witches (played the by the pop trio Au Revoir Simon) transforming a woman (Maya Sansa) into the object of her desire – a beautiful blood red Miu Miu dress.


    Credits

    miumiu.com


               


     
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