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Flying High - Massimo Tutti´s Limited Edition Fashion Show in Shanghai.

    A TRIUMPH FOR MASSIMO DUTTI

    24 August 2018

    A TRIUMPH FOR MASSIMO DUTTI WITH HIS FASHION SHOW LIMITED EDITION FW 18 IN SHANGHAI

    Massimo Dutti, in collaboration with Tmail Super Brand Day, presented its Limited Edition Man Woman collections in the city of Shanghai. This is the second time the brand has appeared in this dynamic and avant-garde city.

    By Franco Lorenzon

    The stage of the event is an old industrial area transformed into an artistic and avant-garde district in front of the Bund. The Bund is a 1,500-metre long pedestrian zone with the best view of Pudong, the city's business district, located on the other side of the river. 

    With a cutting-edge look, the space has large dimensions and ceilings of considerable height to accommodate events such as the one organized by Massimo Dutti. With the slogan “The Art of Reflections” comes an aesthetic proposal conceptualized by a carefully studied interplay of both light and shadow.

    Shadow is an integral part of the image, as is light. From that concept, and from the interior of a cubicle supported by translucent walls, appear the graphic silhouettes of the models which parade on a circular walkway that emerges from an aquatic background. 

    In the Limited Edition FW 18 Donna, the designer presents proposals conceived according to a philosophy which states that the mix of art, nature, history and architecture leads to a more harmonious progress, even in fashion. It is an aesthetic discourse transformed with the utmost rigour and exquisite taste in clothing and accessories that allow you to occupy the first place among the most sought after.

    The Uomo FW 18 Limited Edition collection is an example of a perfect balance between the classic values of the most rigorous tailoring and the reinvention of a purely casual style through outdoor looks reflecting an equilibrium between avant-garde and natural elegance.

     


    Credits

    massimodutti.com


               


     
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