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  • Burberry┬┤s new project with Internet Giant Google - Burberry KIsses.
Kisses go around the world.

    Summer of Love with Burberry Kisses

    11 July 2013

    By Sabina Sturm

    British fashion house Burberry brings us a summer of love with their new project “Burberry Kisses”. Collaborating in an innovative partnership with Internet giant Google, Burberry's latest project reflects a shared vision of humanizing technology through emotive digital experiences.

    “We're constantly thinking about how we translate the emotion of what we create and experience in the real world into digital space. Burberry Kisses began wit the idea of giving technology a bit of heart and soul, and using it to unite the Burberry family across the world – by telling a story that makes the digital personal.” says Christopher Bailey, the company's Chief Creative Officer.

    Using “kiss recognition technology”, the user digitalizes his kiss via touch screen and can share his kiss with loved ones around the world. Every kiss can be personalised with one of four fabulous Burberry lip colours. The kiss then takes its journey through an animation, featuring rich, three-dimensional city skylines. Google Earth and Google Street View join together with Burberry's creative vision, following the kisses move around the world. The map will also reveal which cities in the world are sending and receiving the most kisses. So visit and send you're loved ones, near and far, a sexy summer kiss!

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