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  • Diesel founder Renzo Rosso and new creative director Nichola Formichetti
Diesel founder Renzo Rosso with brand new Diesel artistic director Nichola Formichetti.

    Nicola Formichetti brings his craziness to Diesel

    20 May 2013

    by Sabina Sturm

    Diesel once again ignites a firestorm by appointing Nicola Formichetti as their new artistic director. Starting with the Fall/Winter season 2013, the fashion icon with Italian and Japanese roots will bring his talent to the fashion house. Known as one of the most influential creative forces in fashion today, “he will break more rules and bring the real Diesel to a new generation”, says Renzo Rosso, founder of the iconic brand. “I finally met somebody as crazy as I am!”. Nicola Formichetti will start his new role with the DIESELREBOOT project, and plans to mobilize an emerging creative community to collaborate with him. The project will take place in the uncivilized world of TUMBLR © at, which is already online! Nicola will also be involved in all creative aspects of Diesel's main line, including communication, the areas of product and interior design. So watch out for his interpretation to the Diesel way of living – unpredictable, orignal and most important of all – fun!

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