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  • London Fog
  • London Fog
Chris Benz for London Fog.
Badgley Mischka´s sketch for London Fog.

    London Fog goes Designer

    14 March 2013

    By Sabina Sturm

    Long Standing clothes manufacturer London Fog has just announced their first designer collection to launch in the fall of 2013. The American fashion house has tapped designer-duo Mark Badgley and James Mischka of Badgley Mischka along with Cynthia Rowley and Chris Benz to bring their fabulous designs to the capsule collection. “We love being able to add a touch of glamour to such an iconic brand; London Fog has such a rich heritage” commented Mark Badgley and James Mischka. “It's a fun collaboration”. London Fog's first designer collection will feature women's, men's and childrens outerwear as well as women's rain boots, umbrellas and luggage from each designer, giving a nod to  London Fog's long history of making raincoats and other clothing and accessories. “Giving these amazing designers the freedom to reimagine the classic trench, as well as other staples items that London Fog is known for, is exciting not only for them but for us as well”, says Dari Marder, chief marketing officer for London Fog.

    The line will hit department stores and speciality boutiques in August 2013 and will also be available online at www.londonfog.com. The prices range from $50 for umbrellas to up to $275 for outerwear.


    Credits

    londonfog.com


               


     
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