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    COZY VIBES; Malo Cashmere F/W 20/21 a "Heritage & Future" collection

    30 October 2020

    Milan, By Franco Lorenzon, @nonsololook

    The men's and women's Autumn Winter 20/21 collection by Malo Cashmere focuses on craftsmanship, exclusivity and precious workmanship. 

    The knitwear becomes a distillate of artisan gestures, a symbol of culture and memory. Wefts, patterns, geometric designs become architecture, it is the historical buildings of the city of Florence that inspire part of the collection. Elegance makes its way between "Heritage and Future", the theme of the collection, in which the art of knitting and weaving is sublimated: tradition, research and classicism, peculiar characteristics that have made Malo loved for generations, are transformed to give life to new interpretations. Yarns that come from the history of the Florentine maison, translated into a contemporary lexicon that winks at the future. 

    In this collection, Malo reinterprets héritage in a contemporary and ultra chic way. And it does so in particular with an inspiration: Florentine memories, or rather the places of Malo, the plots, the territory, going back to the starting point, where the Malo world was born, with new, important awareness. The brand's manufacturing vocation and its history linked to the Florentine territory are translated into classic multicoloured rhombus motifs, reinterpreted in a contemporary and ultra sophisticated style. 

    The colors are those of nature, pigments of earth, plants and minerals. Autumn is reflected in the warmth of the yarns, in the soft knots that ring out and recall leaves, wild herbs, a luxuriant flora characteristic of the Tuscan countryside, a symbol of prosperity and renewal. The call to nature goes far beyond the shape, the most refined and rare raw materials in the world are processed in full respect of their original characteristics. 

    The yarns, sublimated by the wise artisan hands, are the result of a rigorous research of excellence by Malo, the quality is enhanced, the quality is declared, the creative process is meticulous, the result of a harmonious union between Italian workers and looms.  Knits, dresses, accessories are born from the interweaving of precious stitches, absolute comfort remains a fixed point throughout the collection, the rest is pure emotion, the vivid colours that change freely from soft to saturated, the three-dimensional light, the tactile qualities give sensations that go straight from the skin to the heart. 

    Always renewed, these qualities remain perfectly consistent with contemporary needs, the garments are welcoming, timeless. Cashmere and natural fabrics translate the spirit of the times, the contemporary, without forgetting the roots, the history of the brand and of those who still love it, choose it, prefer it. 

    Malo, from the Latin "ego malo", means "I prefer". 

    A name that addresses those who perceive the difference between a good cashmere and a cashmere of sublime Italian workmanship, choose Malo. 

     


    Credits

    malo.it

     



     
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