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  • IN FASHION_ IRRESISTIBLY_SEDUCTIVE_LIPS _THE_NEW_ARMANI_ROUGE_MATTE_LIPSTICK_ZIP_MAGAZINE
  • IN FASHION_ IRRESISTIBLY_SEDUCTIVE_LIPS _THE_NEW_ARMANI_ROUGE_MATTE_LIPSTICK_ZIP_MAGAZINE

    IN FASHION - IRRESISTIBLY SEDUCTIVE LIPS : THE NEW ARMANI ROUGE MATTE LIPSTICK

    13 August 2018

     

    IRRESISTIBLY SEDUCTIVE LIPS WITH THE NEW ARMANI ROUGE MATTE LIPSTICK

    by Franco Lorenzon

    Challenging every convention, ROUGE D’ARMANI MATTE overcomes every possible limit with a new revolutionary formula. Deep colour, long-lasting comfort, and an amazing matt finish: everything in just one application. Known for its matt lipstick expertise, Giorgio Armani Beauty discloses a new accomplice that will give your make up an irresistible edge. 

    Radically reinventing the matte concept, it promises a comfortable but deep cover and a matte finish that lasts longer, thanks to a process involving micronized pigments. 

    With 50% more pigment compared with a traditional matte lipstick, its secret is its formula: the amount of dry materials that it contains. Giorgio Armani Beauty labs have been able to reduce the amount of oils, thus optimizing the absorbing pigments and fillers. This new formula offers a long-lasting deep matte colour without sacrificing comfort and all in just one application. 

    The high concentration of pigments enhances the matte effect, giving your lips an unprecedented depth of uniform colour and ensuring maximum coverage. An easy-to-wear matte finish that results from the optimization of filler percentage vs oils that gives you a comfortable feeling on your lips. Its formula is composed with a quarter made up by a brightening gel: it disperses and diffuses the brightness to bring your lips into focus and give a rich, smooth and stretchy matte finish.

    Soothing agents and jojoba oil ensure a creamy texture and a smooth application. A unique formulation with the addition of spherical powders releases a lip-filling effect for smooth and seductive lips. High precision application, 15 amazing nuances, durable comfort and an extreme matte promises irresistible lips. 

    What more can we say about such a revolutionary lipstick? It is capable of seducing both - those who wear it, and those who see it, with a power and attitude that only formerly divas possessed.  ROUGE D’ARMANI MATTE is available in a range of 15 sophisticated shades of nude, rose, orange and red. World premiere at the Rinascente in Milan. Available in September from all Giorgio Armani Beauty dealers around the globe. 

     


    Credits

    giorgioarmanibeauty-usa.com


               


     
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